Tacoma Boys
Client Since 2026
Tacoma Boys has been a Pierce County institution for over thirty years, with specialty markets in Tacoma, Puyallup, and Lakewood open around the clock. In a business where the produce, the specials, and the butcher case change constantly, they needed a site that could move just as fast.
The redesign gave them exactly that: three location pages, a searchable recipe library, weekly specials, and departments for produce, butcher, seafood, bulk, and beer & wine — all of it editable by the Tacoma Boys team, without waiting on a designer.
- Weekly specials the team updates in-store — specials change weekly, and I update them as they change.
- A recipe library customers actually browse — categorized recipes built around what's on the shelves that week.
- Three location pages — hours, addresses, and phone numbers for Tacoma, Puyallup, and Lakewood, each findable in local search.
- Email marketing that runs every week Growing a list only works if signing up is easy, so the opt-in lives in more than one place: on the weekly specials page where customers are already looking at prices, and built into the contact forms. From there it's hands-off for the Tacoma Boys team — every Wednesday I send the week's specials out to their subscribers, timed to land before the weekend shopping trip.
- Google Reviews on the page — real customer feedback surfaced where it counts.